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HerTechPath unveils new brand identity to reflect national expansion and bold vision for the future

Posted September 17 2024
HerTechPath unveils new brand identity to reflect national expansion and bold vision for the future

HerTechPath is proud to unveil a fresh new look for our brand, aligning with our recent transformation into a national entity and our ongoing mission to inspire girls to pursue careers in technology and STEM. The rebrand comes at a pivotal moment as we expand beyond South Australia, embracing our new status as a Company Limited by Guarantee (CLG) and a registered charity.

The updated brand not only reflects our growth but also tells “Her-Tech-Story” in a more compelling and inclusive way. With a bold, modern design and a clear message, our new identity resonates with our vision: to empower girls to see the limitless opportunities that a career in STEM can offer. We believe that girls can be what they can see, and our new brand visually captures this ethos.

This refreshed identity will help us connect with a broader audience as we build our national footprint and engage more girls, educators, and industry leaders. It embodies the energy, innovation, and inclusivity that are core to HerTechPath, while reinforcing our commitment to breaking down barriers and shaping the future of tech.

The rebrand also comes with a renewed focus on scaling our efforts across Australia, supported by several national partners. Our new look is just the beginning, as we continue to grow our programs, expand our reach, and ensure that more girls have access to the inspiration and opportunities they need to succeed in tech.

We couldn’t be more excited to share this next chapter with our community and partners, and we look forward to continuing our journey with a fresh face and a clear message: the future of tech is for everyone, and HerTechPath is leading the way.

This rebrand is a celebration of everything we’ve accomplished so far and a signal of the great things yet to come. As we grow nationally, we will continue to empower girls to dream big and realise their potential in the world of technology.

A massive shout out to our Brand partners and gold sponsor Nucleus.